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Demystifying Channel Marketing Programs
Are you creating Channel Partner marketing programs and under a hard deadline to deliver? Are you unsure of where to begin, or best practices to follow? Are you pressured to conceptualize, design,...
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Successful Channel Incentive Programs
A channel incentive program offers channel partners something that motivates, or encourages specific behavior, like the selling of a certain line of products or programs. Most often these programs are...
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Marketing Tactics Applied and Analytics the Partner Way
Through the past four years, I’ve seen a significant swing of the pendulum in which Suppliers are asking their partners to apply the SiriusDecisions Waterfall when using the Supplier’s marketing...
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Prescriptions for Channel Partners
Take One Aspirin and Call Your Marketing Professional in the A.M. All the talk around the Affordable Care Act has me contemplating the analogy of the doctor patient relationship to the supplier’s...
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Being Responsive in a Mobile World
In today’s world mobility and the ability to market to those on the go is becoming more of a necessity than an option. Research shows that 90% of all American adults have a cell phone and of those 58%...
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Stay Away from Bad Neighborhoods
This is the first in an occasional series on search engine optimization strategy. Planning to start a pay-per-click campaign for lead generation or brand awareness? Chances are you don’t have a...
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8 Things You Need to Know About CASL in Canada
Digital Marketing in Canada Under CASL Over the past couple of weeks, we’ve had several clients ask about the impact of their digital marketing as a result of the CASL law being passed in Canada. CASL...
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Why Google Hates You
After months of meeting with designers, your sales team and your developer, the day is here. you are ready to launch your site on the web. Launch day comes and, well, nothing happens. don’t worry,...
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I’ll Show You Mine If… Why Your Keyword Rankings Aren’t Yours
It started like most days, checking out the latest digital marketing news to be found on Google. But when I got to Google, I saw the above. You see, today’s my birthday. Happy birthday to me! Of...
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Meet the Channel Marketing ROI Webinar Presenters
In our upcoming webinar, Channel Marketing Programs that Deliver ROI, channel marketing experts Juliann Grant of eCoast Marketing and Michael Coscetta of StructuredWeb will share their expertise and...
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